Rutas del Pisco
Client: Rutas del Pisco S.R.L
Role: Brand Designer
Year: 2016
Rutas Perú is a tourism agency located in Ica, Peru. The agency is mainly responsible for taking tourists on "the pisco route".
The pisco route is a tour of Lima, Ica, Arequipa, Moquegua and Tacna (departments of Peru) that includes visits to various wineries, where you can taste the different types of pisco, the flagged drink of Peru and be able to walk through the vineyards.
Project Goals
Design the brand logo, along with corporate identity elements and customer-oriented merchandising. The goal is to convey the brand's concept and services through a clean, modern, and coherent aesthetic.
The proposal is based on a flat and refined aesthetic, with a focus on competitive differentiation through the use of a single color as a service identifier. Given budget constraints, the priority was the efficient use of graphic resources, avoiding finishes or effects that could increase printing costs.
Reference Elements
I - Teal
#3C5A57
II - Green
#90C85D
II - Yellow
#ECE854
II - Brown
#8C6239
For the color selection, I took three elements of the city of Pisco as references: the grapes used in pisco production, the hills surrounding the area, and the sun that dominates its sky. These components served as the conceptual basis for constructing a color palette with local identity and visual coherence.
For the logo, I used characteristic elements of the environment as a reference, integrating them into a vector shape inspired by GPS or location, in line with the concept of "routes."
For the title, I worked with the font ThePirateBay, modifying and adapting it to achieve a pleasing visual composition.
Evocative images were used in pieces such as the calendar and flyer to enrich the visual composition and provide greater variety. Grapes, as a representative symbol, were strategically integrated into the merchandising design, reinforcing the brand identity alongside the logo.
