La Casita Azul
Client: Hostel La Casita Azul
Role: Brand Designer
Year: 2015
La Casita Azul is a small lodging located on Las Pocitas Beach, in the District of Máncora, north of the department of Piura, about 600 m. south of the pier and on the seashore.
Staying at La Casita Azul is an unforgettable experience, since it has a spectacular view. It has all the comforts that make you feel at home, where you can enjoy sunrises, sunsets and lunches in front of the sea and above all the restful sleep lulled by the noise of the waves.
Project Goals
Design the brand logo and develop the graphic identity for the hostel's in-house services, achieving a "beachy" aesthetic with a youthful, fresh, and contemporary tone.
I focused on achieving a flat and clean design, prioritizing visual simplicity and legibility. I chose a blue palette that generated high contrast, adding dynamism to the design. This selection was primarily based on budget criteria, as printing and production costs were considered from the start.
Since there was no defined identity, I relied on the premises' own elements to create a unique visual line and achieve a harmonious design.
REFERENCE ELEMENTS
Primary
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Secondary
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COLOR PALETTE
The isotype was used as the main decorative axis for the product and stationery display, applying it in different formats to generate greater dynamism and visual variety in the pieces.
