Pazzy Dog Cookies
Client: Pazzy
Role: Digital Designer
Year: 2016
Pazzy dog biscuits are 100% natural, baked, tasty, and crunchy biscuits. Their formula is suitable for dogs of all breeds. These biscuits are a nutritional supplement recommended by experts. They are also natural biscuits with high nutritional value.
Project Goals
Complete redesign of the logo and product packaging aimed at updating the visual aesthetic and aligning it with current commercial standards in the local market. The proposal seeks a complete break from the existing identity.
OLD LOGO
OLD PACKAGE
Given the project's environmental focus and the choice of eco-friendly materials, printing cost efficiency was prioritized. This led to a flat aesthetic, with minimal use of color and visual effects, while maintaining a sustainable impact.
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The logo was designed with the cookie and dog as its main concept, with the intention of visually merging them into a single, integrated element. For the typography, I modified several sans-serif fonts until I achieved a customized final version, incorporating details and effects that evoke the texture and style of a cookie.
Since the two-flavor line was maintained, I decided to give each one a unique personality by creating distinct characters. This not only makes them easier for customers to quickly identify, but also adds dynamism and contributes to a more attractive and contemporary design.
Once the colors for each product were defined and their respective characters created, I was given creative freedom to layout the packaging content. I opted for a lettering collage approach, using each product's descriptions as the main graphic resource.
By eliminating a rigid grid for the information layout, I achieved a more flexible structure that facilitated both the order and visibility of the content within each package.
