Cookie Dogster
Client: Cookie Dogster
Role: Digital Designer
Year: 2019
Cookie Dogster are natural cookies and snacks for dogs and cats, created in Peru, which are characterized by being 100% natural, nutritious, without chemicals or preservatives, and with various ingredients such as chicken heart, turkey, broccoli, sweet potato, flaxseed and more, depending on the type.
Project Goals
Redesign the product packaging, specifically for the classic flavors. The goal was to develop a completely new offering that would serve as the backbone of future branding. Aesthetically, the company sought an attractive visual solution aligned with current standards in the pet biscuit and treat industry.
OLD PACKAGE
Since there were no restrictions on the design's application, the color palette was changed, eliminating brown as the background and light blue as the main color. Competitor references were analyzed to identify structural patterns and visual guidelines relevant to the category. Despite the aesthetic renovation, all elements of the original packaging were retained to preserve the product's visual identity.
To give the brand more personality, I developed two characters: a dog and a cat, designed to help consumers identify the different types of products. Their presence also adds a more relatable and playful tone to the branding, reinforcing the emotional connection with the audience.
These characters also serve as a complementary resource in digital communication, where they contribute to enriching the content and maintaining a more engaging visual narrative.
The structural design of the packaging is based on a grid of columns and rows, optimizing the use of space and allowing for a clear distribution of information. This organization ensures legibility without compromising the overall aesthetics of the product.
Diseñar una web-app que conecte de forma eficiente a pacientes y profesionales de la salud, adaptándose a las necesidades específicas de los usuarios y respetando las directrices establecidas por el cliente.
To facilitate the identification of each flavor, a specific color palette was assigned to each variant, composed of two or three shades that provide contrast, dynamism, and print efficiency. Special attention was paid to the graphic development of each flavor name, generating unique compositions that avoid repetition and reinforce differentiation within the visuals.
As a complement, vectors of each characteristic input were incorporated, along with graphic shapes used as details to optimize the use of space.
Throughout the process, printing costs were carefully considered, leading to the choice of a flat design with a reduced color palette, maintaining efficiency without compromising aesthetics.
