Avinka
Client: Avinka
Role: Brand Designer
Year: 2019
Avinka is a Peruvian poultry company, part of the Santa Elena Group, that produces and markets chicken and egg products, including live and processed chicken. The company is known for its sustainable farming practices and offers product lines with or without antibiotics.
Project Goals
Position Avinka's premium line, Artisan, through branding activities at strategic points of sale. These actions were deployed across various retail locations to maximize brand visibility and directly impact the target audience.
Artisan is Avinka's Premium brand. It differs in the higher quality of its products and the natural breeding (without antibiotics) of its birds, making it more beneficial and healthy for consumption.
Unlike Avinka, Artisan opts for a more subdued and understated earthy color palette, providing a distinct visual character and a more elegant aesthetic. The typographic identity is primarily constructed with the Toyler Regular No. 1 font, which reinforces the line's sophisticated tone.
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The design proposal for the POP material was developed with a minimalist, functional approach. Effective visual communication was prioritized, avoiding graphic overload and respecting the prominence of the products. Strategic resources were applied to capture attention without creating visual clutter.
For outdoor advertising, the panel and billboard designs were adapted to editorial formats such as magazines and print ads. The goal was to maintain the visual and brand concepts across all media used in the campaign, ensuring consistent, recognizable communication.
