El Aguajal
Client: El Aguajal SAC
Role: Digital Designer
Year: 2020
El Aguajal is a private reserve and boutique lodge in Oxapampa, offering cabins, natural pools, and cycling routes within a jungle setting.
Project Goals
Design packaging for three key brand products, creating a unique presentation for corporate gifts to exclusive clients and company executives. The proposal had to reflect the brand's identity in a unique format.
For each package, I developed a unique concept for its presentation, leveraging each flavor's name. Each one was characterized by mythological figures from the Peruvian jungle, aiming to create a symbolic and cultural connection with the region.
I based my design on descriptions and images inspired by creatures such as the Yacumama, Sachamama, Tunche, Yacuruna, and Cuda.
To maintain visual consistency, a uniform facial structure and common attributes were defined for the three characters. This allowed for better organization of the graphic and informational elements, facilitating their layout and contributing to an efficient distribution of space on the label.
The illustrations were developed using a flat approach, using layers of color to create depth and shading efficiently. Each character was designed with a unique aesthetic and assigned a distinctive color that reinforces their identity and makes them easy to recognize.
Devil's Breath: This was the first design I created, and it served as the main guidelines for the layout. I chose the color red because it went hand in hand with the name, so I also decided to portray a kind of "devil" for the character.
Get up, Lazarus: I chose the color blue because it reflects "sleep," since this drink is a revitalizer. I strictly referenced Cuda to create the character, making him pale.
Desde el inicio, el diseño visual se pensó para transmitir una sensación de exclusividad y feminidad. La estética segmentada deja claro quién es el público al que está dirigido el producto, lo que hace que la interfaz hable directamente con su audiencia.
As an additional graphic resource, flames were integrated to evoke sensations of darkness and tundra, enriching the packaging's visual narrative. Printing them directly onto the bottle also enabled superior detail, reinforcing the final product's quality.
