El Aguajal
Client: El Aguajal SAC
Role: Digital Designer
Year: 2020
El Aguajal is a private reserve and boutique lodge in Oxapampa, offering cabins, natural pools, and cycling routes within a jungle setting.
Project Goals
Design the packaging for three key brand products, with the goal of creating a unique presentation for corporate gifts for exclusive clients and company executives. The proposal had to reflect the brand's identity in a unique format.
For the development of each package, I developed a unique concept for each presentation, taking advantage of the name of each flavor. Each one was characterized by mythological figures from the Peruvian jungle, with the goal of creating a symbolic and cultural connection with the region.
I based my design on descriptions and images inspired by creatures such as the Yacumama, the Sachamama, the Tunche, the Yacuruna, and the Cuda.
To maintain visual consistency, a uniform facial structure and common attributes were defined for the three characters. This allowed for better organization of the graphic and informational elements, facilitating their layout and contributing to an efficient distribution of space on the label.
The illustrations were developed using a flat approach, using layers of color to efficiently create depth and shading. Each character was designed with a unique aesthetic, assigned a distinctive color that reinforces their identity and makes them easy to recognize.
Devil's Breath: This was the first design I created, and it served as the main guidelines for the layout. I chose the color red because it went hand in hand with the name, so I also decided to portray a kind of "devil" for the character.
Get up, Lazarus: I chose the color blue because it reflects "sleep," since this drink is a revitalizer. I strictly referenced Cuda to create the character, making him pale.
Desde el inicio, el diseño visual se pensó para transmitir una sensación de exclusividad y feminidad. La estética segmentada deja claro, quién es el público al que está dirigido el producto, haciendo que la interfaz hable directamente con su audiencia.
As an additional graphic resource, flames were integrated to evoke sensations of darkness and tundra, enriching the packaging's visual narrative. Printing them directly onto the bottle also allowed for a superior level of detail, reinforcing the quality of the final product.
