Backus
Client: Backus
Role: Digital Designer
Year: 2018
Unión de Cervecerías Peruanas Backus y Johnston S.A.A. is the leading company in Peru's beer industry. It has five beer production plants located in Lima, Arequipa, Cusco, Motupe, and Pucallpa; as well as a Malting and a mineral water plant. It has a portfolio of 18 national and international brands.
Project Goals
Creation of characters, illustrations, and digital elements for the corporate commercial video for high-end sales channels. The development was carried out in strict accordance with the script guidelines and in compliance with the client's technical and creative specifications.
The High End is the global commercial division of Backus AB InBev. It is responsible for the sales and strategy of Backus Peru's premium brands, including Corona, Budweiser, and Stella Artois.
The aesthetic was defined as clean and accessible, aiming to generate an immediate connection with the viewer. Vibrant colors were used to complement the brand's identity without creating visual saturation, and a flat vector style with shadows was applied to add depth. The main character was designed with the Peruvian target in mind, incorporating visual attributes that make it relatable and representative of the typical consumer profile.
I focused on every detail to achieve an environment that felt real and immersive. I applied a consistent color palette (previously aligned and validated) and textures that maintained visual coherence, ensuring everything fit within a single, well-defined style.
In the final stage, multiple elements had to be developed with distinct approaches to ensure their proper integration into the animation. Angles, positions, and proportions were carefully considered to optimize each component's motion.
