Diamante Perú
Client: Diamante Perú
Role: UI Designer
Year: 2019
Diamante Perú is a family-owned jewelry store founded by Mr. Gerardo Zela, the first Peruvian gemologist from the Gemological Institute of America (GIA). In its more than 14 years of experience, the company has always aimed to offer top quality product and educate people about the world of diamonds to avoid negative experiences.
Project Goals
Design a responsive interface that serve as an intermediary between the company and its users, and as a information center that shows the product catalog with personality (without ecommerce logic). All this under an aesthetic that transmit elegance and connects with the style and essence of the brand and industry.
Choose the diamond you want, they are as hard as the love that unites them
The design main objective was to highlight the engagement rings in an elegant and direct way. The focus was on a classic, organized, and functional aesthetic, where each element has its place and the content is organized modularly to facilitate both navigation and adaptability to different formats.
The choice of a black and white palette seeks to convey elegance and minimalism, in line with the industry's unique visuals. To create contrast, background images were incorporated, which not only helped to the visuals, but also added new application possibilities and differentiation to the design.
The product catalog emulates the style of an ecommerce store, presenting the products in a vertical grid, and complementing it with a side filter that allows users to refine their search based on different criteria.
The details section was designed as a dynamic showcase, where each product is displayed in carousel mode. This not only streamlines the visual route but also creates more fluid and intuitive navigation.
The mobile experience was carefully considered, so the structure (columns) organizes the information sections and allows for order and coherence, even when content is limited. This ensures that the website looks good and functions correctly regardless of the device used.
