Diamante Perú
Client: Diamante Perú
Role: UI Designer
Year: 2019
Diamante Perú is a family-owned jewelry store founded by Mr. Gerardo Zela, the first Peruvian gemologist certified by the Gemological Institute of America (GIA). With over 14 years of experience, the company is dedicated to providing high-quality products and educating customers about the world of diamonds to help them avoid negative experiences.
Project Goals
Create a responsive interface that acts as a bridge between the company and its users, serving as an information hub that showcases the product catalog with personality, while avoiding e-commerce functionality. The design should reflect an elegant aesthetic that aligns with the brand's style, essence, and overall industry.
Choose the diamond you want, they are as hard as the love that unites them
The main design objective was to elegantly and clearly highlight the engagement rings. The aim was to create a classic, organized, and functional aesthetic, ensuring each element has its designated space. The content is arranged in a modular format to facilitate easy navigation and adaptability to different formats.
The choice of a black and white color palette aims to convey elegance and minimalism, reflecting the industry's unique visual style. Background images were included to enhance contrast. These images improved the overall visuals and introduced new application possibilities, adding differentiation to the design.
The product catalog mimics the layout of an e-commerce store by presenting products in a vertical grid. It also includes a side filter that enables users to refine their searches based on various criteria.
The details section is designed as a dynamic showcase, featuring each product in a carousel format. This approach enhances visual engagement and facilitates smoother, more intuitive navigation.
The mobile experience has been designed to organize information into structured columns. This organization provides clarity and coherence, even when the content is minimal. As a result, the website maintains an attractive appearance and functions properly across all devices.
