Código Revista
Client: Código Revista
Role: UI Designer
Year: 2017
Código is a Peruvian digital magazine focused on news and content specialized in advertising, marketing, and communications. It stands out as the only media outlet in the country with exclusive journalistic and audiovisual coverage of the sector's major international events, such as the Cannes Film Festival, El Ojo de Iberoamérica, Roast Brief, El Dorado, Desachate, among others.
Project Goals
Design a one-page website interface that offers a vibrant and distinctive visual experience. Focus on showcasing the brand's personality, ensuring clear content readability, and establishing well-defined shortcuts to optimize the browsing experience.
The design proposal aimed to preserve the magazine's serious and professional character while maintaining its unique creative, agile, and editorial spirit. From the beginning, a clear modular structure was established, utilizing well-defined cards and containers to ensure each section had its own distinct space, making navigation intuitive.
The strategic approach featured striking images and carefully positioned text to balance content, space, and layout.
Gray and black backgrounds created more application options and a dynamic look. This contrast provided the layout with depth while maintaining the understated editorial style.
Since no digital identity existed, we could experiment with and propose various graphic and visual alternatives. As a result, each main section (Advertising, Design, Marketing, and TV) was assigned a unique color, making it easy to identify them and enhancing the visual navigation.
Also, I paid close attention to typographic hierarchy: the arrangement of headlines, author names, and body text was carefully designed to follow the visual narrative of a print magazine, aiding in identification and reinforcing the overall structure of the content.
We adopted a responsive design from the outset, guaranteeing that the site functions effectively on desktop and mobile devices. Since the website would be managed using WordPress, we developed a flexible and editable structure to ensure its longevity and ease of future updates.
