Busca Tu Salón
Client: Busca Tu Salon
Role: UI Designer
Year: 2016
Busca Tu Salón is a digital platform designed exclusively for women who want to find beauty salons and hair salons in Peru quickly, conveniently, and reliably. Thanks to its intuitive search engine, you can explore a wide variety of establishments nationwide, filtering by location, services, styles, and personal preferences.
Project Goals
Design a streamlined and minimalist interface that allows direct access to information, prioritizing efficient searches for salons and beautyshops. In addition to facilitating browsing, the platform should act as a bridge between the user and the official website of each service, promoting a fluid, fast, and intermediary-free connection.
From the beginning, the visual design was designed to convey a sense of exclusivity and femininity. The segmented aesthetic makes it clear who the product's target audience is, allowing the interface to speak directly to its users.
The structure follows a modular and linear format, placing content in clear, well-defined blocks. This makes everything feel organized, easy to navigate, and, above all, intuitive, without the user having to guess where to start or where to go.
Although the visual hierarchy was initially a bit chaotic (due to the variety of images and color palettes), it was leveraged to bring coherence to the digital environment. The result: a more attractive setting, aligned with the spirit of the product, and with a much more comfortable browsing experience.
The search engine, as the main component, remained visible and accessible throughout the entire navigation, adapted to a vertical flow that works perfectly on mobile devices.
Finally, color filters were applied to the images (with the client's approval) to generate contrasts that highlighted important elements, such as messages and available actions. Decorative lines and borders were also used to help guide the reader and reinforce the general visuals.
