Busca Tu Salón
Client: Busca Tu Salon
Role: UI Designer
Year: 2016
Busca Tu Salón is a digital platform created specifically for women looking to find beauty and hair salons in Peru quickly, conveniently, and reliably. With its intuitive search engine, you can easily explore a variety of establishments across the country, filtering your search by location, services, styles, and personal preferences.
Project Goals
Create a streamlined and minimalist interface that enables direct access to information, focusing on efficient searches for salons and barbershops. In addition to facilitating browsing, the platform should serve as a bridge between users and the official websites of each service, promoting a fast, fluid, and intermediary-free connection.
From the beginning, the visual design expressed a sense of exclusivity and femininity. The segmented aesthetic identifies the product's target audience, allowing the interface to communicate directly with its users.
The format is modular and linear, organizing content into clear, well-defined blocks. This structure makes navigation intuitive, allowing users to know exactly where to start and where to go.
Although the visual hierarchy was initially somewhat chaotic (due to the variety of images and color palettes), it was leveraged to bring coherence to the digital environment. The result: a more attractive setting aligned with the spirit of the product and a much more comfortable browsing experience.}
The search engine was the primary feature, remaining visible and accessible throughout the navigation process.
Additionally, color filters were applied to the images (with the client's approval) to create contrasts that highlight essential elements, such as messages and available actions. Decorative lines and borders were also incorporated to guide the reader and enhance the overall aesthetic.
