Peru Apps
Client: Peru Apps
Role: UI Designer
Year: 2022
Peru Apps is a consulting firm specializing in digital innovation. It offers impactful digital solutions for businesses and entrepreneurs. Its expertise includes planning and developing digital products and providing guidance on implementation and outreach in digital media.
Project Goals
Design an interface that honors the project's content, conveys the brand's new graphic identity in the digital environment, reflects the brand's essence, and achieves a coherent and visually appealing proposal aligned with the client's objectives.
The design aimed to create a modern, technological, and professional identity. It featured simple, classic navigation that emphasized the services offered. The client's information was reorganized and adjusted to achieve visual and functional coherence while maintaining the original structure and flow of the content.
*The client provided key materials that had to be strictly added (the service icons and the multicolored stripe) were essential elements to maintain the brand's essence.
The brand "identifying feature" (multicolored bar/stripe) was integrated into the backgrounds as an element of continuity, delimiting sections, and providing rythm to the navigation.
To facilitate reading without disrupting the user experience, components such as tabs, carousels, and other solutions were used to clearly organize content and information.
The general structure was maintained in standard blocks, which helped the visual narrative and favored the design's adaptability. Black and white were frequently used as base colors, creating a good contrast with the brand's graphic elements and helping to define and separate sections.
Boxes were also used to organize and separate content types, using a gray background to maintain clarity and visual order, while also helping to create more dynamism in the design.
Finally, icons were designed in alignment with the original style (service icons), following the patterns and instructions, reinforcing readability and adding value without neglecting the defined identity.
