USIL Corp
Client: Corporación USIL
Role: UI/UX Designer
Year: 2018
An educational corporation with over 50 years of experience is committed to delivering high-quality academic training from preschool through graduate and doctoral programs. With offices in Peru, the United States, and Paraguay, the organization has established an international presence that supports educational development.
Project Goals
Develop a responsive website as a central hub for institutional communications, providing users with fluid, intuitive, and agile navigation for quick access to relevant content. Furthermore, enhance brand identity through an experience that aligns with the company's values and aesthetics.
Who is our target?
Our target audience is corporate clients, men and women between 50 and 65, active workers, and with a high socioeconomic profile. They are experienced, discerning, and interested in investing strategically in the corporation.
They seek concrete and relevant information, without detours or technical excesses. They value clarity, forward-looking perspectives, and opportunities that allow them to make decisions with confidence and a long-term vision.
Current problem
Without an online presence, interested users couldn't find the information they needed, forcing them to search for alternative channels (many outdated or ineffective). This absence generated disinterest and weakened the institutional impact.
Communication with the user
The research focused on the client's main challenge: strengthening the brand's sense of ownership and responding to users' informational needs. Due to time and resource constraints, the research phase used two primary methods, prioritizing extracting relevant findings to guide the strategic design.
Online Interviews with users.
Desk Research
Thirteen individual interviews were conducted via Zoom with employees from five companies, including investors and department heads (men and women between 50 and 60 years old). The objective was to understand their primary interests and informational needs regarding the corporation. Additionally, five-second tests were administered with different visual references to identify the predominant focal points of attention and evaluate users' initial response to different graphic proposals.
20% use phones as their primary method of accessing online info.
Most have prior knowledge of the corporation.
They look for firm, detailed arguments to justify investments in institutional activities and infrastructure.
85% show interest in making personal investments as a long-term financial support for their families and retirement.
They have a limited level of technological proficiency.
The objective was to understand their primary interests and informational needs regarding the corporation. At the same time, five-second tests were administered with different visual references to identify the main focal points and evaluate users' initial response to different graphic proposals.
Construction of structure
The content organization was defined based on the user's primary informational needs and the client's brand exposure and positioning objectives.
The content map was constructed using a logical, hierarchical approach to minimize cognitive load and facilitate clear visualization of the sections. This outline was the basis for initiating the visual design planning and its functional implementation on the website.
Design
We opted for a standardized visual style for this project: simple grids, well-defined sections, and seamless navigation. The color palette followed the guidelines of the corporate manual, adding touches of contrast that elevate the proposal without losing elegance, professionalism, or graphic lines.
The modular block structure makes everything easy to scan and explore. The typographic hierarchy was carefully designed to guide reading fluidly, especially on desktop, where vertical scrolling is essential. Accessibility and clarity are always key.
Every element is where it should be: without unnecessary gaps or visual clutter. The images were optimized and enhanced with filters and borders that add dynamism without disrupting the graphical consistency. Finally, the design was designed to work equally well in the mobile version: accessible and adaptable.
