USIL Corp
Client: Corporación USIL
Role: UI/UX Designer
Year: 2018
An educational corporation with more than 50 years of experience providing quality education from preschool to graduate and doctoral programs. It has its own offices in Peru, the United States, and Paraguay.
Project Goals
Design a responsive website that serves as a central hub for institutional communications, offering users fluid, intuitive, and agile navigation for quick access to relevant content. Furthermore, strengthen the brand identity through a coherent digital experience aligned with the company's values and aesthetics.
Who is our target?
Our target audience is corporate clients, men and women between 50 and 65 years old, active in the workforce, and with a high socioeconomic profile. They are experienced, discerning, and clearly interested in strategically investing in the corporation.
They seek concrete and relevant information, without detours or technical excesses. They value clarity, forward-looking insights, and opportunities that allow them to make decisions with confidence and a long-term vision.
Current problem
Without an online presence, interested users couldn't find the information they needed, forcing them to search for alternative channels (many of which were outdated or ineffective). This absence generated disinterest and weakened the institutional impact.
Communication with the user
The research focused on the main challenge identified by the client: strengthening the brand's sense of ownership and responding to users' informational needs. Due to time and resource constraints, the research phase was conducted using two main methods, prioritizing the acquisition of relevant findings to guide the strategic design.
Online Interviews with users.
Desk Research
13 individual interviews were conducted via Zoom with employees from five different companies, including investors and department heads (men and women between 50 and 60 years old).
20% use phones as their primary means of accessing online info.
Most have prior knowledge of the corporation.
They seek solid, detailed arguments to justify investments in institutional activities and infrastructure.
85% percent express interest in investing personally and as a long-term financial support for their family and retirement.
They have a limited technological profile.
The objective was to understand their main interests and informational needs regarding the corporation. At the same time, five-second tests were administered with different visual references to identify the main focal points and evaluate users' initial response to different graphic proposals.
Construction of structure
Content organization was defined based on the user's primary informational needs and the client's brand exposure and positioning objectives.
The content map was constructed using a logical, hierarchical approach to minimize cognitive load and facilitate clear visualization of the sections. This served as the basis for initiating the visual design planning and its functional implementation on the website.
Design
For this project, i leaned for a standardized visual style: simple grids, well-defined sections, and seamless navigation. The color palette followed the guidelines of the corporate manual, adding touches of contrast that elevate the proposal without losing elegance, professionalism, or the graphic guideline.
The modular block structure makes everything easy to scan and explore. The typographic hierarchy was carefully designed to guide reading fluidly, especially on desktop, where vertical scrolling is important. Accessibility and clarity were always key.
Every element is where it should be: without unnecessary gaps or visual clutter. The images were optimized and enhanced with filters and borders that add dynamism without disrupting the graphical consistency.
Finally, the design was designed to work equally well in the mobile version: accessible and adaptable.
